毫無疑問， 品牌和價格最能影響消費(fèi)者的購買決策。
在除了品牌和價格的其他14個功能中, 防水功能對購買決策的影響力最大——甚至是其他功能的兩倍多。
戈爾委托了一家領(lǐng)先的市場研究公司對四個國家（中國、印度、美國以及韓國）的5400名消費(fèi)者進(jìn)行了一項調(diào)查。調(diào)查于2019年7月至8月進(jìn)行，重點研究了消費(fèi)者智能手機(jī)擁有量、使用模式以及對智能手機(jī)防水功能的態(tài)度。該調(diào)查報告采用先進(jìn)的統(tǒng)計方法（ACBC適應(yīng)性選擇基礎(chǔ)聯(lián)合分析法）分離和量化了品牌、價格和防水功能等14個產(chǎn)品特征對智能手機(jī)購買決策的影響。了解詳情
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