與其他功能相比，消費者更愿意為手機的防水功能而支付更高的價格。
戈爾委托了一家領(lǐng)先的市場研究公司對四個國家（中國、印度、美國以及韓國）的5400名消費者進行了一項調(diào)查。調(diào)查于2019年7月至8月進行，重點研究了消費者智能手機擁有量、使用模式以及對智能手機防水功能的態(tài)度。該調(diào)查報告采用先進的統(tǒng)計方法（ACBC適應(yīng)性選擇基礎(chǔ)聯(lián)合分析法）分離和量化了品牌、價格和防水功能等14個產(chǎn)品特征對智能手機購買決策的影響。了解詳情
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